People Also Search For: How It Works & Why It Matters for SEO

When searching for something on a Google engine, you may spot a section "People Also Search For" (PASF) popping below the results. It suggests users search another set of related searches that would allow the user to narrow his or her search and obtain more relevant information. What does this mean for businesses and SEO? Let's unravel this!  

What is "People Also Search For" (PASF)? 

"People Also Search For" is a search suggestion feature in Google that suggests related key serch-words based on user intent. It shows up when a user clicks on a search result and then returns to Google, indicating they are still looking for an answer. Google then shows related search terms that help enhance the searching experience. 

Where Does PASF Appear? 

• After clicking and returning to search results (SERP) 
• At the bottom of the search results page 
• In Google’s "Related Searches" section 

Why is PASF Important for SEO? 

1. Increases Engagement:To boost engagement levels, PASF can help build content that is more catered to the target audience. 
2. Aids In Improved Keyword Performance Tracking: PASF provides metrics and performance indicators that can offer further insights into the types of content important in enhancing the efficacy of your keywords.
3. Provides Another Opportunity to Drive Followers to Brand: All of this creates opportunities for links and branding in the organic arena, and thus can directly support follower acquisition efforts on social channels. 
4. Gives Insight Into Competitors' Strategies: PASF also provides valuable insights into what users search for when they are comparing service providers in the market and how competitors optimize their content to capture the intent expressed in those searches. 

How to Use PASF for SEO Optimization 

Step 1: Find PASF Keywords 

• Search for a topic on Google and analyze the PASF suggestions. 
• Use SEO tools like Ahrefs, SEMrush, or Google Keyword Planner to find related terms. 

Step 2: Integrate PASF Terms in Content 

• Add PASF-related keywords naturally in headings, subheadings, and FAQs. 
• Create blog posts, guides, or FAQs around PASF queries. 

Step 3: Optimize for Search Intent 

• Identify whether the PASF keywords indicate informational, navigational, transactional, or commercial intent and optimize accordingly. 

Step 4: Improve User Experience 

• Ensure your content answers user queries clearly to reduce bounce rates. 
• Use structured data and FAQs schema markup to enhance visibility. 

Final Thoughts 

"People Also Search For" is a goldmine for Search Engine Optimization that helps businesses refine their keyword strategy, create relevant content, and improve rankings. By optimizing for PASF terms, you can increase traffic, engagement, and conversions on your website. 

Need help with SEO and keyword research? Contact us today!